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World Trout Initiative

The World Trout Initiative was founded by Patagonia owner Yvon Chouinard and author/artist James Prosek, who believe that immediate, hands-on action through local grassroots groups can begin to address multiple threats facing our fish and their habitat. Educating the public about these groups’ efforts and raising money to support their vitally important activities was the goal. As a result, original artwork by such renowned artists as James Prosek, Tim Borski and Alan James Robinson has been used to create unique T-shirts that are specifically designed to raise awareness and financial support for the protection and restoration of native fish populations and the habitat on which they depend.

The World Trout Initiative funds only groups and efforts working to restore and protect wild, self-sustainable trout, salmon and other fish species within their native range. This includes both indigenous fresh and saltwater fish. We believe that the best way to accomplish this over the long term is by ensuring that populations have high-quality habitat and adequate stream flows, can migrate between habitats without human intervention, are not negatively impacted by hatchery and aquaculture operations, have protection from harmful non-native species and disease, and are not over-harvested.

We look for innovative groups that produce measurable results and work on long-term solutions to root causes of the problem. Efforts should be quantifiable, with specific goals, objectives and action plans, and should include measures for evaluating success. Because we are a privately held company, we have the freedom to fund groups off the beaten path that base solutions on sound science. Most grants are in the range of $5,000 to $15,000.

Since the start of the program in 2005, the World Trout Initiative has given $2 million to over 200 fish conservation groups.

For more info or to apply view our Grant Guidelines.

Get Involved
If you would like to participate in World Trout, please contact Ron Hunter via email: ron.hunter@patagonia.com