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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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Jasmin Canton's Ambassador Profile

Jasmin Caton
Rock Climbing Ambassador


Hills, British Columbia


Nelson, British Columbia
After a childhood spent adventuring with her family in the mountainous backwoods of British Columbia, Jasmin caught the climbing bug at age 19. She moved into her car and followed the seasons from Squamish to Yosemite and all the crags in between. Her passion for climbing has brought her back to the mountains of BC where she seeks untouched alpine stone, wild camping and beautiful backcountry swimming spots. Jasmin’s day at the office typically includes instructing aspiring rock and ski guides for the Association of Canadian Mountain Guides or leading skiers through blower backcountry powder at Valhalla Mountain Touring.

Career Highlights

  • Association of Canadian Mountain Guides (ACMG) Rock and Ski Guide
  • Instructor/examiner for ACMG Rock and Ski Guide training courses
  • Owner/operator/lead guide at Valhalla Mountain Touring
  • Holds Master of Science degree in hydrogeology
  • First ascents in the Selkirk and Purcell Mountains of BC
  • One-day ascent of All Along the Watchtower (VI 5.11+ C1) Bugaboos, BC
  • Free ascent of University Wall (IV 5.12-), Squamish, BC
  • One-day linkup of Northern Lights (IV 5.11+ C1), Freeway (IV 5.11+) and The Grand Wall (IV 5.11-), Squamish, BC
  • Free ascent of Moonlight Buttress (V 5.12+), Zion National Park, Utah

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