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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Nick Russell's Ambassador Profile

Nick Russell
Snowboarding Ambassador


Ridgefield, Connecticut/Stratton, Vermont


Truckee, California
Entranced by an uphill stride and downhill glide, Nick Russell has dedicated his life to moving through the mountains. Cutting his teeth as a young grom in the East Coast contest circuit, Nick’s riding has steadily progressed to include a deep exploration of the impressive Sierra Nevada backcountry, which he now calls home. Utilizing the simplicity of human-powered travel to reach seldom visited lines, Nick’s true appreciation lies within the process.

Career Highlights

  • Featured in the film Range of Mystery
  • First descent of Chaupi Orco, Bolivia, 19,829'
  • First descent of Puma Spines, Bolivia, 18,500'
  • First snowboard descent of Mount Muir NE Couloir, Sierra Nevada
  • Completed Jive 395, a 300-mile bicycle/shred journey from Reno to Mount Whitney
  • Member of the Protect Our Winters Riders Alliance
  • Featured in Danny Davis' film segment All in a Dream
  • Contributing writer to various snowboard publications
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