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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Donnie Hedden

Donnie Hedden is a photojournalist based out of Santa Barbara. He’s grown up working on the family boat business and tagging along on landscape painting trips with his mother. Surfing quenches his thirst for thrill and joy, while offbeat towns and powered-down cell phones provide the opportunity to truly connect with people.

Behind the Scenes of Keith Malloy’s “Fishpeople” Film
Photo: Donnie Hedden
Behind the Scenes of Keith Malloy’s “Fishpeople” Film
Donnie Hedden

Filmmaking. Some people follow the storyboard, some follow their gut. Keith Malloy? Ten parts gut, zero parts plan. Well, I take that back. He’s got a plan, it’s just hard to discern it behind that beard. Fortunately, he’s got some friends (and a legendary wife) who know how to organize, use cameras, record sound, scuba dive…

9 min Read
Notes from the Road: Worn Wear Fall 2016 Tour
Photo: Donnie Hedden
Notes from the Road: Worn Wear Fall 2016 Tour
Donnie Hedden

We’re a little more than halfway through the tour here in the United States and can’t decide what’s worse: the summer heat down in the South or the demolition y’all do on your garments! Truthfully, we’re not fazed by either. We love the challenging repairs being thrown at us and don’t mind a bit of…

3 min Read
On the Road Again: Notes from the Spring 2016 Worn Wear Tour
Photo: Donnie Hedden
On the Road Again: Notes from the Spring 2016 Worn Wear Tour
Donnie Hedden

I had forgotten about the highway head turns and hollars, the uncompromising loyalty to garments that are decades older than me, the vastness and variety of this continent. The chorus of Worn Wear sentiments sing: on the road again. Anne Graham mending cuffs on a ’90s-era Snap-T. Photo: Donnie Hedden We’ve entered our sophomore year…

6 min Read
On the Road with Worn Wear – 2015 Spring Tour Recap
On the Road with Worn Wear – 2015 Spring Tour Recap
On the Road with Worn Wear – 2015 Spring Tour Recap
Donnie Hedden

In the spring of 2015, Patagonia hired me to document a lively traverse across the United States—the Worn Wear tour. The story is as follows. “What in the heck is that thing you got there?” mutters a middle age lady smoking a cigarette out back of the service station. “It’s a mobile clothing repair wagon,” I…

6 min Read
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