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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

All Stories

Garrett Grove
A Letter from Yvon Chouinard
A Letter from Yvon Chouinard
A Letter from Yvon Chouinard
Yvon Chouinard

Earth is now our only shareholder.

2 min Read
Where to Find Hope on Climate
Where to Find Hope on Climate
Where to Find Hope on Climate
Brad Wieners

Introducing Home Planet Fund, an independent nonprofit that supports local and Indigenous communities who work in concert with nature to stop climate breakdown.

5 min Read
For the Love of Dirt
For the Love of Dirt
For the Love of Dirt
Sakeus Bankson

All photos by Ken Etzel If you get your nose close enough, ponderosa pine bark smells like vanilla. Or butterscotch, depending on the tree. Washington is famous for its pine trees. It’s portrayed as a land of constant water and ever-present green, which, in mountain biking terms, translates to a land of perfect trails and…

3 min Read
The Wall as a Mirror
The Wall as a Mirror
The Wall as a Mirror
Sean Villanueva O’Driscoll

Giving failure a chance in Greenland.

7 min Read
The Wrong Green
The Wrong Green
The Wrong Green
Steven Hawley

All dams are dirty. Efforts to make them better only make things worse.

7 min Read
Leave It to Beavers
Leave It to Beavers
Leave It to Beavers
Amanda Monthei

Renewing rivers one rodent at a time.

8 min Read
Strength for the Next Disaster
Strength for the Next Disaster
Strength for the Next Disaster
Zina Rodriguez

Louisiana community organizer Roishetta Ozane on her fight to stop the biggest fossil fuel expansion on earth and how mutual aid can play a part.

12 min Read
The Wave below the Sleeping Rabbit
The Wave below the Sleeping Rabbit
The Wave below the Sleeping Rabbit
Kyle Thiermann

Meet the man working to save Mexico’s Punta Conejo.

11 min Read
The Quest to Save 100 Waves in Peru
The Quest to Save 100 Waves in Peru
The Quest to Save 100 Waves in Peru
Bruno Monteferri

A friendship built between waves becomes a powerful alliance for the protection of surf breaks.

9 min Read
Let’s End Neighborhood Drilling for Good
Let’s End Neighborhood Drilling for Good
Let’s End Neighborhood Drilling for Good
Zina Rodriguez

Our next fight against Big Oil is for basic human rights.

5 min Read
Breaking Trail for Clean Air
Breaking Trail for Clean Air
Breaking Trail for Clean Air
Ariella Carpenter

Running Up For Air is not a race. It’s a community, a gathering of friends and a fundraiser for clean-air advocacy.

7 min Read
Alpine Suit
Alpine Suit
Alpine Suit
MaiLee Hung

The making of a mountain-ready one-piece.

5 min Read
Why Do We Keep Buying New Stuff?
Why Do We Keep Buying New Stuff?
Why Do We Keep Buying New Stuff?
Archana Ram

Our brains tend to like it that way.

11 min Read
A Family of Five on the PCT
A Family of Five on the PCT
A Family of Five on the PCT
Marketa Daley

How one young family took on 1,300 miles of the Pacific Crest Trail. (Hint: There’s candy.)

5 min Read
What We Do Video Series
What We Do Video Series
What We Do Video Series
Patagonia

Want to see what goes on behind the scenes at Patagonia?

2 min Read
Suing for Survival
Suing for Survival
Suing for Survival
Jann Eberharter

Do Skagit River salmon have legal rights?

6 min Read
A Matter of Breathing
A Matter of Breathing
A Matter of Breathing
Peyton Thomas

Running won’t solve the issue of wood pellet biomass pollution. But it can ignite community and conversation—and that’s a start.

8 min Read
What's a Climbing Road Trip Without a Car?
What's a Climbing Road Trip Without a Car?
What's a Climbing Road Trip Without a Car?
narinda heng

narinda heng finds out by taking public transit from Oakland to Yosemite National Park.

8 min Read
Make It Last
Make It Last
Make It Last
Katie Lamb

Patagonia Climbing Ambassador Katie Lamb sews at her own pace.

6 min Read
The 150-Mile Test
The 150-Mile Test
The 150-Mile Test
Eric Noll

A Patagonia advanced R&D designer takes to the Swedish alpine to test out a new pack prototype—and a bold idea for rethinking multiday trail travel.

10 min Read
No Pressure
No Pressure
No Pressure
Alexa Flower

Sometimes releasing the need to summit is what gets you there.

8 min Read
Remember to Breathe
Remember to Breathe
Remember to Breathe
Greg Williams

In the wake of a devastating wildfire, the communities of California’s Lost Sierra look to trails for hope, healing and a dose of dirt magic.

4 min Read
Living on Easy
Living on Easy
Living on Easy
Gerry Lopez

A trip to Amami Ōshima, Japan, transports Gerry Lopez to a familiar feeling on a distant land.

7 min Read
Dear Earth,
Dear Earth,
Dear Earth,
Patagonia

We have a lot to do, but we’re working on it.

3 min Read
A Better Way to Do Business
A Better Way to Do Business
A Better Way to Do Business
Patagonia

A conversation with Vincent Stanley, Patagonia’s director of philosophy and co-author of The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years.

9 min Read
Made to Work
Made to Work
Made to Work
Meaghen Brown

A short history of gear designed for very specific reasons.

8 min Read
Abundance and the January Swell Bender of 2023
Abundance and the January Swell Bender of 2023
Abundance and the January Swell Bender of 2023
Liam Wilmott

A captain’s log from the biggest swell to hit
O‘ahu’s outer reefs in recent memory.

16 min Read
Toward an End to Microfiber Pollution
Toward an End to Microfiber Pollution
Toward an End to Microfiber Pollution
Vincent Stanley

Since we first learned of the role we play in the spread of microfiber pollution in 2015, Patagonia has actively searched for partners to help end—or at least seriously curtail—the spread of synthetic fiber waste into the air and water. We’ve long been familiar with the microplastics problem—the breakdown of plastic bottles, yogurt cups and…

4 min Read
To My Bebito
To My Bebito
To My Bebito
Yessenia Funes

Climate and sustainability journalist Yessenia Funes writes to her future child—the one she hopes to have and has been afraid of bringing into our world.

7 min Read
Her Place in the Mountains
Her Place in the Mountains
Her Place in the Mountains
Lise Josefsen Hermann

In the male-dominated world of alpinism, Juliana García is leading the way for a new generation of female mountaineers.

8 min Read
Wild Sea, Protected Land
Wild Sea, Protected Land
Wild Sea, Protected Land
Manuel Fernández Arroyo

Península Mitre is now protected, thanks to the work of a committed community.

9 min Read
If Nothing Changes, Everything Changes
If Nothing Changes, Everything Changes
If Nothing Changes, Everything Changes
Daniel Ritz

Those with the most to lose are uniting to save the Northwest’s salmon and steelhead.

13 min Read
The Gifts of the Forest
The Gifts of the Forest
The Gifts of the Forest
Zofia Reych

Sometimes the only way to get stronger is to let go.

8 min Read
Together as One
Together as One
Together as One
Ryan Stuart

In a small British Columbia mountain town, one woman is using trails to help heal wounds and bridge two communities.

11 min Read
Dude, Where’s My Hatch?
Dude, Where’s My Hatch?
Dude, Where’s My Hatch?
Stephen Sautner

The decline of aquatic insects should bug everyone.

10 min Read
Our Hero
Our Hero
Our Hero
Dr. Ayana Elizabeth Johnson

Trying to address the climate crisis without the ocean will not work.

11 min Read

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