Located in the middle of the historic Pearl St. pedestrian mall in the heart of downtown Boulder (an easy stroll to CU), we opened our doors in 2005 to provide our sport-minded community with the clothing and gear it takes to get the most from outside. True to Boulder culture, pretty much everyone working here skis, boards, climbs, hikes, trail runs, skates and/or bikes, and is well versed in the products we make for those sports. Our enviro outreach focuses primarily on preserving wild rivers (American Whitewater), mountains and trails and sustainable agriculture (Growing Gardens). Check us out!
Through our Retail Grants Program and our 1% for the Planet initiative, our stores help support environmental groups in their backyard. These organizations identify and work on the root causes of problems and approach issues with a commitment to long-term change.