If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.
Sometimes the simplest way to explore is to look around you. Mobilized by this philosophy and the sensory experience of snowboarding, Patagonia ambassador Nicholas Wolken spent the past two seasons enjoying what nature had to offer only a train ride away from the town where he grew up.