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Earth Is Now Our Only Shareholder

Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Read Our New Book, “Protest”

Read Our New Book, “Protest”

Written by lifelong activists Annie Leonard and André Carothers, the book revisits dozens of protests across the world that changed the course of history.

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All Stories

Garrett Grove
A Letter from Yvon Chouinard
A Letter from Yvon Chouinard
Yvon Chouinard

Earth is now our only shareholder.

2 min Read
Field Report: Dörte Pietron on Tsaranoro Be in Madagascar
Field Report: Dörte Pietron on Tsaranoro Be in Madagascar

Patagonia Ambassador Dörte Pietron and her partner, Daniel Gebel, use cutting-edge tactics for success on some of the best climbing of their lives.

Watch
6:25
Why Merino Wool?
Why Merino Wool?
Patagonia

Find out how we use merino wool to make breathable, quick-wicking garments with natural odor control.

4 min Read
Our Everyday Life Is a Form of Protest
Our Everyday Life Is a Form of Protest
Nemonte Nenquimo

A letter from a Waorani activist in the Amazon.

4 min Read
How to Raise a Fly Child
How to Raise a Fly Child
Andrew Becker

You can’t. But you can lead them to water and hope they drink it in.

6 min Read
Field Report: Lor Sabourin in Northern Arizona
Field Report: Lor Sabourin in Northern Arizona

Two hard multipitch projects deep in the “desert alpine.”

Watch
9:29
Oly’s Dean
Oly’s Dean

A kid, a river and a different way of growing up.

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19:43
A backcountry skier makes a powder turn in the aspen forests of the Wasatch Mountains, Utah.
What to Wear Skiing and Snowboarding
Sakeus Bankson

A layering guide for any snow day.

10 min Read
The Everglades of the West
The Everglades of the West
Zina Rodriguez

The return of wetlands to the source of the Klamath River.

11 min Read
How to Sew a Button
How to Sew a Button
Patagonia

Learning how to fix a lost or loose button is an easy way to keep your gear in play.  

7 min Read
Reimagining Aquaculture
Reimagining Aquaculture
Kate Olson

A family in Maine is changing the way oysters are grown.

3 min Read
Field Report: Josh Wharton on Spider Web Wall
Field Report: Josh Wharton on Spider Web Wall

Exploring the semi-secret "mini-big walls" of the Bighorn Mountains

Watch
11:50
What’s Your 5 to 9?
What’s Your 5 to 9?
Jeff McElroy

Standing up for the health of lands and waters is part of every Patagonia ambassador’s job description, even when they’re off the clock.

6 min Read
A Quick Guide to UPF Ratings
A Quick Guide to UPF Ratings
Patagonia

Learn how protective UPF clothing can help keep the sun’s harmful rays at bay.

4 min Read
Simple as a Turn
Simple as a Turn

Dedicated to snowboarding’s elemental act.

Watch
15:25
Le Moulin des Artistes
Le Moulin des Artistes

A home for free spirits.

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24:51
Alligator Paradise
Alligator Paradise
Brad Wieners

A big win during a perilous season for public lands.

4 min Read
Cochamó Por Siempre
Cochamó Por Siempre

Victory in Chile! Community-led Conserva Puchegüín’s successful purchase of Fundo Puchegüín is the future of grassroots conservation and a major win for our home planet.

Watch
4:08
A mountain biker rides down a technical rocky trail.
How to Wash Merino Wool
Patagonia

Wool’s natural ability to control odor means you don’t need to wash it as often as you think. When it’s time, follow these tips to keep your merino-blend clothes clean.

6 min Read
How to Remove Pilling from Clothes
How to Remove Pilling from Clothes
Patagonia

When everyday wear and tear takes a toll on well-loved garments, fabric pilling can happen. Learn how to remove pilling from clothes so you can keep them in play.

6 min Read
Mate de los Dioses
Mate de los Dioses
Matthew Tufts

A Patagonian ski odyssey.

10 min Read
A down cluster sits on blue shell fabric.
Down Fill Power Explained
Patagonia

How down fill ratings work and how they can help you choose the right product for your needs.

3 min Read
The First Ascent of Tiger Lily Buttress
The First Ascent of Tiger Lily Buttress
Dane Steadman

Three friends, an avalanche and an iPhone on Yashkuk Sar I.

5 min Read
A surfer walking into the ocean.
A Guide to Wetsuit Thicknesses and Temperatures
Morgan Williamson

Looking for a temperature guide for Patagonia Yulex® Regulator® Wetsuits? Zip up—we’re diving deep.

9 min Read
DIG
DIG

An Alaskan snowboard film.

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28:43
This Is It
This Is It
Ryland Bell

A master of big-mountain Alaskan spines finds the line of his life.

3 min Read
The Selkirk Shwack
The Selkirk Shwack
Matthew Tufts

You don’t know until you go.

4 min Read
Ryu-Shin
Ryu-Shin
Meaghen Brown

A tribute to Keita Kurakami.

5 min Read
Rain falls on a group of runners about to start a race.
What to Know About Running in the Rain
Ariella Carpenter

Tips and tricks for getting out on the trails when the going gets messy.

5 min Read
The Space Between the Snowflakes
The Space Between the Snowflakes
Carston Oliver

Absence and balance in Japan.

7 min Read
“Thick Wetsuits Aren’t So Bad When They Break Your Fall.”
“Thick Wetsuits Aren’t So Bad When They Break Your Fall.”
Kyle Thiermann

Paige Alms, Moona Whyte and Kyle Thiermann travel into northern territory to put a slew of our cold-water surf gear to the test.

9 min Read
“We Are Not Political Pawns.”
“We Are Not Political Pawns.”
Zina Rodriguez

We spoke with fired public lands employees before they were reinstated. Here are their stories.

12 min Read
The Extinction of Dave Rastovich
The Extinction of Dave Rastovich
Derek Hynd

Or is there a Dave heir, somewhere?

9 min Read
Microbeta
Microbeta
Patagonia

Behind the scenes of our ambassadors' trickiest and most meaningful ascents.

3 min Read
The Pocatello Round
The Pocatello Round
Luke Nelson

One runner’s attempt to link his hometown skyline becomes something much greater.

10 min Read
Chasing South
Chasing South

トレイルランナー南圭介が挑む、グランド・ランドネ 10 (914km)の最速記録・FKT への挑戦を追ったドキュメンタリー。

Watch
54:46
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We give our profits to the planet.

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