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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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Welcome to the age of cheap crap.

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If we don’t make the highest quality products, we’ll just be making more crap no one needs.

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Giorgio Daidola above a glacier on Shishapangma. Tibet. (1989 Patagonia Winter Catalog cover.)

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We build gear for surfing longer.

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Step 1: Cross-step. Step 2: Cut and trim along the serrated emerald edges of this Scottish beach break. Belinda Baggs gives a lesson in drawing beautiful lines.

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Giorgio Daidola above a glacier on Shishapangma. Tibet. (1989 Patagonia Winter Catalog cover.)

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We build gear for surfing longer.

Step 1: Cross-step. Step 2: Cut and trim along the serrated emerald edges of this Scottish beach break. Belinda Baggs gives a lesson in drawing beautiful lines.