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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter


Saving South Korea’s forgotten underwater forests isn’t just a commitment. For Mr. Ji, it’s a calling. 

2023 / 7 Min

When a devastating accident alters his life forever, Ji Wook-cheol asks, “What should I do for the rest of my life?” His answer is activism. Patagonia Films’ documentary short Jalpi follows the former sailor as he works to protect the important seabeds—or jalpi—being decimated by industrialization and climate change in his hometown of Tongyeong, South Korea. But if Mr. Ji wants to regenerate the underwater forests and create a marine protected area that supports local communities, he’ll have to convince reluctant fishers and rally locals to be the catalysts for change.

Learn more about our work on marine protected areas.

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