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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Running Up For Air

In the face of declining air quality, a community of runners rises up.

Organizing a race in Utah’s Wasatch Range in the middle of winter comes with many challenges, like a course that’s buried in untracked snow. Friends make a tough job easier—and the Running Up For Air community has no shortage of them.
Forest Woodward
Directed by Forest Woodward / 2024

In 2012, Jared Campbell decided to run up and down Salt Lake City’s Grandeur Peak for 24 hours, to raise money for air quality advocacy work. After 11 years, his solo project has morphed into Running Up For Air: a worldwide movement with dozens of races, hundreds of runners and tens of thousands of dollars raised around the globe. This is a story about how running builds community that can jump-start change far beyond the trails.

Want to get involved? Head to upforairseries.org to learn more about RUFA events near you, or how to set up an event of your own.

Plus, stay tuned for more information on the inaugural Running Up For Air Clean Air Vert Challenge, taking place June 1-9, 2024. This event harnesses the global running community in the name of healthier air for all.

If you’d like to host a screening of this film, please email Patagonia.Events@patagonia.com.
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