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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Save Our wild Salmon

Pat Ford  /  May 22, 2012  /  2 Min Read  /  Activism

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2012 marks the Save Our wild Salmon Coalition’s 20th birthday – and the 14th year we have worked with Patagonia. Apart from commercial and sport fishing industry associations within SOS itself, Patagonia is the longest-running business partner in our work. Our work is to help Columbia-Snake wild salmon restore themselves – the fish will do the restoring, if we provide some basic conditions and get out of their way – by, for example, restoring a working Snake River in eastern Washington by removing its four outdated dams.

With help from Patagonia and other allies, we have forced the federal government to honor its obligations to wild fish and as a result tens of thousands more salmon and steelhead are now alive. This has bought time against extinction for these most imperiled wild fish. And we have built a lot of support for the largest river restoration ever done on earth, 140 miles of the lower Snake River. The American Fisheries Society’s western division calls this the surest way to restore the Snake’s salmon and steelhead.

[Above: Sockeye Salmon in Little Redfish Lake Creek. Oncorhynchus nerka
Sawtooth National Recreation Area (SNRA), Idaho, USA. Photo: Neil Ever Osborne, ILCP]

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[Wild Chinook salmon moving upstream in Marsh Creek. Oncorhynchus tshawytscha. Sawtooth National Recreation Area (SNRA), Idaho, USA. Photo: Neil Ever Osborne, ILCP]

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