In the Scottish Highlands, the word “thrawn” means “stubborn,” but stubborn for a good reason—a virtuous struggle to make the most of what’s available. Professional snowboarder Lesley McKenna was raised on this innate tenacity, and has spent her life pushing the boundaries of her sport and advocating for the people and place that shaped her.
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Earth Is Now Our Only Shareholder
If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.