We’re creating new products out of old plastics.
Plastics in clothing maintain durability and offer critical—sometimes life-saving—technical performance factors like weatherproofing and moisture-wicking. That’s why we use plastics in our products.
But we’ve been focused on reducing our reliance on virgin plastics since 1993, when we started making fleece out of recycled plastic bottles—the first outdoor apparel manufacturer to transform trash into clothing. Now we’re transitioning away from those well-established yet still broken recycled waste streams and thinking more systematically.
We’re investing in new and urgently needed infrastructure that enables products to be made from plastics that would otherwise be sent to landfills or end up in waterways. That’s what led to our 2014 investment in Bureo®, a California-based company that repurposes discarded plastic fishing nets into NetPlus® material. Through this partnership, we’ve diverted more than 525 tons of nets and used that plastic in our hat brims, jackets and shorts.
The future of plastics at Patagonia.
Our goal is to only keep synthetics in the most durable, longest-lasting products so they stay in play for more time—whether it’s in your closet or passed down to a friend’s. That concept of circularity is what prompted us to launch Worn Wear®. It’s created a platform for repair, reuse and trading in old gear (both synthetic-based and natural-fiber-based) so we rely less on virgin resources and use more of what’s already been made.
By 2025, we intend to make at least half of our synthetic materials using secondary waste streams—materials sourced from textile waste, ocean-plastic waste or bottle collection programs from regions without waste management systems in place.
We also have new partnerships in the works that will divert plastic waste from landfills and oceans, prioritize traceable and socially equitable supply chains, and support circular economies.