workwear for fall 2018

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WON'T LAST?", "text": "To make the most durable work denim possible, we turned to the strongest lightweight fiber in the world. The newest addition to the Patagonia Workwear line, our Steel Forge Denim blends 92% organic cotton with 8% Dyneema, a fiber that's light enough to float on water but 15 times stronger than steel. It's used in crane slings, tow ropes and anchor cables, and now it's helping us fuse a traditional fabric with advanced technology to build a more durable material that will withstand years of tough work.", "youTubeId": "AAJY7su-gt4", "playButton": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw74911d41/marketing/workwear/workwear-button-play.svg" }, "steelForge": { "background": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/en_CA/v1582671232012/marketing/workwear/FPO-F18-WW-denim-background-desktop.png", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/en_CA/v1582671232012/marketing/workwear/FPO-F18-WW-denim-background-desktop.png" }, "text": { "introducing": { "title": "INTRODUCING
STEEL FORGE DENIM", "text": "" }, "dyneema": { "title": "DYNEEMA
DENIM", "text": "12.5-oz 92% organic cotton /
8% Dyneema® fabric; the organic cotton
is Texas-grown." }, "pockets": { "title": "UTILITY
POCKETS", "text": "Hammer loop and drop-in utility
pockets; the utility pockets are sized to
fit small tools and larger phones." }, "knees": { "title": "REINFORCED KNEE PAD
COMPATIBLE KNEES", "text": "Double-fabric knees accomodate
knee pads, with bottom openings
for easy cleanout." }, "ironclad": { "title": "BACKED BY OUR
IRONCLAD GUARANTEE", "text": "If you are not satisfied with one of our products at
the time you receive it, or if one of our products
does not perform to your satisfaction, return it to
the store you bought it from or to Patagonia for a
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DENIM JACKET", "shopURL": "https://www.patagonia.ca/product/mens-iron-forge-hemp-canvas-barn-coat/27795.html", "shopCTA": "Shop" }, { "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw93f2855e/marketing/workwear/FPO-F18-WW-M-steel-forge-pants.png", "text": "M’S STEEL FORGE
DENIM PANTS", "shopURL": "https://www.patagonia.ca/product/womens-iron-forge-hemp-canvas-double-knee-work-pants-regular/55365.html", "shopCTA": "Shop" } ], "lineup": { "background": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw1db4e6d8/marketing/workwear/FPO-F18-WW-lineup-background-desktop.jpg", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw3f6fc6cd/marketing/workwear/FPO-F18-WW-lineup-background-mobile.jpg" }, "html": "

IRON FORGE HEMP
CANVAS WORKWEAR

Heavier-duty for the toughest tasks

", "caption": "Ranch manager Kelly Potter with Hombre near Woody Creek, Colorado. BLAKE GORDON", "youTubeId": "AAJY7su-gt4", "buttonText": "Learn More" }, "tougherThanRestSection": { "title": "TOUGHER
THAN THE
REST", "subtitles": { "subtitleOne": "Built for the hardest work, our heavy-duty Iron Forge Hemp canvas needs no break-in and offers excellent strength, comfort and mobility for almost any trade or task.", "subtitleTwo": "The industrial hemp fiber gives the canvas its toughness and durability; the recycled polyester and organic cotton provide a soft hand and allow a tighter weave." }, "youTubeId": "PlUoEI-DjfI", "playButton": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw74911d41/marketing/workwear/workwear-button-play.svg", "videoSrc": "http://media.patagonia.com/marketing/workwear/2017_Work_Wear_web_durability.mp4", "background": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwfab1ff97/marketing/workwear/first-frame-2017_Work_Wear_web_durability_rc3.jpg", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw46613f10/marketing/workwear/WW-Panel-Durability-Mobile.jpg" } }, "statsSection": { "videoSrc": "http://media.patagonia.com/marketing/workwear/2017_Work_Wear_materials-newest.mp4", "stats": { "statOne": { "firstTitle": "55%", "secondTitle": "INDUSTRIAL
HEMP", "subtitle": "Improves soil health and is grown
without pesticides." }, "statTwo": { "firstTitle": "27%", "secondTitle": "RECYCLED
POLYESTER", "subtitle": "Reduces dependence on petroleum
to make raw materials." }, "statThree": { "firstTitle": "18%", "secondTitle": "ORGANIC
COTTON", "subtitle": "Uses nature-based solutions to manage
pests and build healthy soil." } }, "background": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw423076d7/marketing/workwear/2017_Work_Wear_web_materials_rc3.jpg", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwe3712539/marketing/workwear/Canvas-BG.jpg" } }, "productsSection": { "products": [ { "title": "MEN’S IRON FORGE HEMP®
CANVAS RANCH JACKET", "price": "$179.00", "pid": "27805", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwd611ee76/marketing/workwear/1-Image-Product.png", "videoSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwe249aae7/marketing/workwear/2017_Work_Wear_web_m_ifhc_jacket_rc2.mp4", "stillFrameSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwc4c9b7a7/marketing/workwear/Mobile-Alt-M-Barncoat.jpg" }, { "title": "MEN’S IRON FORGE HEMP®
CANVAS DOUBLE KNEE PANTS", "price": "$79.00", "pid": "55296", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw1162d81e/marketing/workwear/2-Image-Product.png", "videoSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw5145e8ee/marketing/workwear/2017_Work_Wear_web_m_ifhc_double_knee_pants_rc2.mp4", "stillFrameSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw4a9fc182/marketing/workwear/Mobile-Alt-M-Pants.jpg" }, { "title": "MEN’S
FARRIER’S SHIRT", "price": "$89.00", "pid": "53320", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw3823a940/marketing/workwear/3-Image-Product.png", "videoSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwb0649a5e/marketing/workwear/2017_Work_Wear_web_m_farrier_shirt_rc2.mp4", "stillFrameSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwc6f6c9ec/marketing/workwear/Mobile-Alt-M-Shirt.jpg" }, { "title": "WOMEN’S IRON FORGE HEMP®
CANVAS BARN COAT", "price": "$199.00", "pid": "27800", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw6c2f1813/marketing/workwear/4-Image-Product.png", "videoSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw1ff51161/marketing/workwear/2017_Work_Wear_web_w_ifhc_barn_coat_rc2.mp4", "stillFrameSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw8396b562/marketing/workwear/Mobile-Alt-W-Barncoat.jpg" }, { "title": "WOMEN’S IRON FORGE HEMP®
CANVAS DOUBLE KNEE PANTS", "price": "$79.00", "pid": "55365", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwc58140c4/marketing/workwear/5-Image-Product.png", "videoSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwe39e8378/marketing/workwear/2017_Work_Wear_web_w_ifhc_double_knee_pants_rc2.mp4", "stillFrameSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw70f1d0c9/marketing/workwear/Mobile-Alt-W-Pants.jpg" }, { "title": "WOMEN’S
FARRIER’S SHIRT", "price": "$89.00", "pid": "53325", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw7479ea36/marketing/workwear/6-Image-Product.png", "videoSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw8f123e20/marketing/workwear/2017_Work_Wear_web_w_farrier_shirt_II_1.mp4", "stillFrameSrc": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwdb0ce7f3/marketing/workwear/Mobile-Alt-W-Shirt.jpg" } ] }, "fall18Introducing": { "title": "INTRODUCING ALL SEASONS
HEMP CANVAS WORKWEAR", "subtitles": { "subtitleOne": "Hard-working and lighter weight" }, "background": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw1544bf00/marketing/workwear/WW-BG-Desktop-2.jpg", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwed415605/marketing/workwear/WW-BG-Mobile-2.jpg" }, "caption": "Summer’s work for winter’s warmth: Shayna Brown puts in a shift with the splitting maul in Yosemite Valley, California. DREW SMITH" }, "fall18products": { "products": [ { "title": "WOMEN’S ALL SEASONS HEMP
CANVAS BIB OVERALLS", "price": "$99.00", "pid": "56425", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw6471b118/marketing/workwear/Product-1.png" }, { "title": "MEN’S IRON FORGE HEMP®
CANVAS CHORE COAT", "price": "$149.00", "pid": "27825", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwdec956bd/marketing/workwear/Product-3.png" }, { "title": "WOMEN’S ALL SEASONS
HEMP CANVAS CHORE COAT", "price": "$149.00", "pid": "27830", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw74a9f5b6/marketing/workwear/Product-4.png" }, { "title": "MEN’S ALL SEASONS HEMP
CANVAS DOUBLE KNEE PANTS", "price": "$79.00", "pid": "55785", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwc4b2e0a8/marketing/workwear/Product-2.png" } ] }, "fullImageTwo": { "background": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw54be7d34/marketing/workwear/WW-BG-Desktop-4.jpg", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw54be7d34/marketing/workwear/WW-BG-Desktop-4.jpg" }, "caption": "When it pays to upset the apple cart. Jeremy Anderson heaves another load of organic Yarlington Mills into the collection\nbin at Finnriver Farm & Cidery. Chimacum, Washington. GARRETT GROVE" }, "workStories": { "title": "WORK
STORIES", "subtitle": "We build our work clothing for the people who are putting their backs into it, day in and day out, to better their own piece of ground. Here are some of the dedicated folks who have been putting Patagonia Workwear to the test.", "slides": [ { "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dweb561add/marketing/workwear/BG-2-SuSalmon.jpg", "title": "SU SALMON CO.", "subtitle": "Watch Video (4:20)", "youTubeId": "_IugYwu71MU" }, { "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwdbcd1622/marketing/workwear/heather-darby-thumb-2.jpg", "title": "HEATHER DARBY", "subtitle": "Watch Video (2:31)", "youTubeId": "4d8MbR1HGuk" }, { "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwa130e2a0/marketing/workwear/BG-3-CWFS.jpg", "title": "CENTRAL WESTCOAST
FOREST SOCIETY", "subtitle": "Watch Video (2:35)", "youTubeId": "I9a5SOJe3IQ" }, { "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw9931271e/marketing/workwear/BG-4-BenWilkinson.jpg", "title": "BEN WILKINSON
DESIGNS", "subtitle": "Watch Video (1:56)", "youTubeId": "XUgose-Vzjw" } ] }, "purposefulDesign": { "title": "PURPOSEFUL
DESIGN", "subtitle": "Like most hands-on tasks, the requirements for work clothing have stayed much the same over the years: Let you lift, move, heave and haul while keeping the elements at bay. Whether it’s innovative hemp blends or tough and warm synthetics, Patagonia Workwear is built for comfort, ease of motion and long-lasting durability.", "background": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw89b45369/marketing/workwear/FPO-F18-WW-purposeful-design-desktop.jpg", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/en_CA/v1582671232012/marketing/workwear/FPO-F18-WW-purposeful-design-MOBILE.jpg" }, "shopCTA": { "copy": "Shop", "url": "https://www.patagonia.ca/shop/workwear" } }, "ironForgeHemp": { "title": "CAN HEAVY DUTY
BE LIGHTER WEIGHT?", "subtitles": { "subtitleOne": "Our newly developed All Seasons Hemp canvas is a lightweight but remarkably durable material that requires no break-in and offers the resilience and freedom of motion needed to carry the day as temperatures rise.", "subtitleTwo": "A lighter version of our Iron Forge Hemp canvas, it draws its strength from industrial hemp—one of the world’s strongest natural fibers and the original source material for canvas work cloth." }, "youTubeId": "", "playButton": "", "products": { "productOne": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwbd614b70/marketing/workwear/SPR18_56425_RATN_058B1S.png", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwbd614b70/marketing/workwear/SPR18_56425_RATN_058B1S.png" }, "productTwo": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw80be37c0/marketing/workwear/SPR18_57080_DKAS_061B1S.png", "mobile": "" }, "productThree": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwa8152aaf/marketing/workwear/SPR18_27830_53350_060B1S_V2.png", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwa8152aaf/marketing/workwear/SPR18_27830_53350_060B1S_V2.png" }, "productFour": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwb01da383/marketing/workwear/SPR18_57095_RATN_061C1.png", "mobile": "" } } }, "fall18Slide": { "image": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw10c78e06/marketing/workwear/WW-BG-Desktop-3.jpg", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw00ccaa38/marketing/workwear/WW-BG-Mobile-3.jpg" }, "html": "

IRON FORGE HEMP
CANVAS WORKWEAR

Heavier-duty for the toughest tasks

Learn More
", "caption": "Ranch manager Kelly Potter with Hombre near Woody Creek, Colorado. BLAKE GORDON" }, "workStoriesOLD": { "title": "WORK
STORIES", "subtitle": "We build our work clothing for the people who are putting their backs into it, day in and day out, to better their own piece of ground. Here are some of the dedicated folks who have been putting Patagonia Workwear to the test.", "default": { "background": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw54be7d34/marketing/workwear/WW-BG-Desktop-4.jpg" }, "youTubeId": "4d8MbR1HGuk", "backgroundPosition": "center top" }, "videos": [ { "title": "HEATHER
DARBY", "youTubeId": "4d8MbR1HGuk", "backgroundImage": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw54be7d34/marketing/workwear/WW-BG-Desktop-4.jpg", "thumb": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwdbcd1622/marketing/workwear/heather-darby-thumb-2.jpg", "backgroundPosition": "center top" }, { "title": "SU SALMON
CO.", "youTubeId": "_IugYwu71MU", "backgroundImage": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dweb561add/marketing/workwear/BG-2-SuSalmon.jpg", "thumb": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw22ac306e/marketing/workwear/Thumb-1.jpg", "backgroundPosition": "center center" }, { "title": "CENTRAL WESTCOAST
FOREST SOCIETY", "youTubeId": "b3oc4cKHTLo", "backgroundImage": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwa130e2a0/marketing/workwear/BG-3-CWFS.jpg", "thumb": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwa5e7d416/marketing/workwear/Thumb-2.jpg", "backgroundPosition": "center center" }, { "title": "BEN WILKINSON
DESIGNS", "youTubeId": "XUgose-Vzjw", "backgroundImage": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw9931271e/marketing/workwear/BG-4-BenWilkinson.jpg", "thumb": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwb7c7605c/marketing/workwear/Thumb-3.jpg", "backgroundPosition": "center center" } ] } }
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