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Black Friday

Let’s Find a Better Way

Nico Castellano is charmed by the animals of her handiwork on her newly repaired, and long-loved jacket.
Kern Ducote

Black Friday is a frenzy of deep discounts, limited-time offers and last-ditch efforts urging you to “save” by spending more. We’re not doing that. Instead, we’d like to slow down and think about the bond we all build with our clothes. That’s why we’re committed to learning how to repair what we already own, shopping for used gear to keep it out of the landfill, or—when you do need something new—buying clothing and gear that’s built for the long haul. We also have ways you can donate your time, money or skills to the issues that matter to you most.


100% For the Planet

In 2016, we donated 100% of Black Friday sales to grassroots organizations.


Don’t Buy This Jacket

In 2011, we ran a Black Friday ad in The New York Times highlighting overconsumption.

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