Save 40% on past-season products now through February 8, 2023, online and in stores.
Earth Is Now Our Only Shareholder
If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.
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How Clean Are Your Clothes?
The hidden cost of the clothes we’re buying.
0 CO21760-1820 The Industrial Revolution initiates the relentless release of greenhouse gas emissions into the atmosphere. Emissions are at 280 parts per million.
First use of polyester fibers
US Senate hears testimony on global warming
The rise of fast fashion
First e-commerce clothing websites
World produces $1 trillion worth of clothing
Rana Plaza factory catastrophe
Clothing production reaches $1.8 trillion
CO2e at levels more than 150
times higher than in 1850
Call It a Climate Crisis
Half the carbon emitted by burning fossil fuels was released in the past three decades. Releasing carbon dioxide into the air traps heat in the atmosphere, contributing to climate change.
The Industry Is a Waste, And It’s Getting Worse.
Buy. Use. Throw away. Buy more. Fast, disposable fashion is wasteful by design. Consumers buy 60% more items of clothing and keep them for about half as long as they did 15 years ago.*
*According to a 2016 report by McKinsey & Company that looked at consumer spending and clothing production from 2000 to 2014.
The clothing industry contributes up to 10% of the pollution driving the climate crisis.
Apparel workers are among the lowest-paid laborers in the world.
The Greenwashing Problem
The world’s largest clothing brands hide dirty, irresponsible practices and misuse words like “sustainable,” “green” and “conscious.”
Cut-rate prices, overconsumption and a culture of convenience
pollution, labor abuses and waste.
Together, We Can Change How Clothes Are Made
We’re Recycling Our Way to Lower Emissions
This season, 94% of our line uses recycled materials. Switching to recycled allowed us to avoid 4,300 metric tons of CO₂e, enough to power more than 500 homes for one year.
We Grow Our Cotton Organically
Since 1996, all the virgin cotton in our line has been grown organically, without the use of harmful chemicals (and we make clothes with recycled cotton, too). By using organic cotton, we save water and reduce CO₂ emissions by 45% compared to conventional cotton.
We’re Changing How We Grow Food and Fiber
We are investing in and testing ways to improve soil health and reduce greenhouse gas emissions in the atmosphere through Regenerative Organic practices.
We Keep Gear In Play
The best thing we can do for the planet is to stop buying new clothes and get more use out of the stuff we already own, cutting down on consumption. Our Worn Wear® program does just that.
Know How Your
Clothes Are Made.
Informed buyers will force the clothing industry to drop their dirty practices. Demand better practices—what you buy is what the industry will become.