Patagonia Films presents “Dirt Magic,” a @tetongravity and @freehubmag film documenting Downieville, CA’s journey from dying mining town to mountain-bike mecca. Inspired by a desire to save their home trails, shaped by a grassroot organization’s unintentional stewardship, and fueled by the sport’s rowdiest festival, Downieville’s newest dirt miners are using that reputation to create a model community for struggling mountain towns across the globe—and it all started with a van, a chainsaw, and a few maxed-out credit cards.
Read Our Work in Progress Report
Our 2025 Work in Progress Report dives into all the new, fun and kinda weird ways we’re trying to lighten our load on Earth, our only shareholder.
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Earth Is Now Our Only Shareholder
If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.
2019 / 19 Min