Our community was built on sliding down snow. On the constant learning to be better backcountry partners. By building gear that’s made for long days of breaking trail, many seasons and many turns. And committing to a lifetime of honing a mountain craft that’s progressive in both how we move through the mountains, but also in how we fight for winter. We don’t want the next generations to go snow-hungry. And while we’re here, we’re going to enjoy the mountains too. So, we started asking: What tracks are we setting? What are we doing for winter? What values are we leaving behind?
Read Our Work in Progress Report
Our 2025 Work in Progress Report dives into all the new, fun and kinda weird ways we’re trying to lighten our load on Earth, our only shareholder.
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Earth Is Now Our Only Shareholder
If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.
2020 / 1 Min