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The 2026 Gift Guide

The 2026 Gift Guide

Find the perfect gifts for the ones you love. This holiday season, give gear built for big airs, long trails and the quiet moments in between. Everything we make is backed by our Ironclad Guarantee.

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Earth Is Now Our Only Shareholder

Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Inflation Point

Watch the untold history of the Personal Surf Inflation Vest 
that changed big-wave surfing forever.

Pull the handle, get to the surface. Paige Alms ascends in the PSI Vest 2.0. O‘ahu, Hawai‘i. Daniel Russo
2026 / 38 Min

A little over ten years ago, big-wave surfing changed forever. It followed a series of near-death experiences and tragic losses in the community. Then, one day at Mavericks, the inflation vest arms race began. After Shane Dorian and Kohl Christensen had close calls at the infamous wave off of Half Moon Bay, California, they went back to the respective sponsors with a similar idea — developing equipment that could bring surfers back to the surface faster.

 

“It was like this thing that had flown down from outer space,” says 2x Big-Wave World Champ, Paige Alms in the film.

 

Along with the development and near-universal adoption of the vest for big-wave surfers, Inflation Point traces the paddle revolution of the mid-2000s, the tragic loss of Sion Milosky, the double-edged sword the vest created and the triumphs and failures of early inflation.

 

Watch the untold history of big wave surfing’s most notorious invention, the Personal Surf Inflation (PSI) Vest—a big wave surfing documentary from Patagonia and Stab Magazine—right here.

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