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Sustainability Mission/Vision

Learn more about our reason for being, the struggle to become a responsible company and how our business affects global environmental issues like global warming.


Patagonia’s Mission Statement

Patagonia’s Mission Statement

Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted.

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Becoming a Responsible Company

We can’t pose Patagonia as the model of a responsible company. We don’t do everything a responsible company can do. Here, we tell you how we came to realize our environmental and social responsibilities, and then began to act on them.

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Our Business and Climate Change

The end of Patagonia’s mission statement reads: “… use business to inspire and implement solutions to the environmental crisis.” Climate change, a devastating symptom of human activity on Earth, is the very definition of this crisis we must overcome if we hope to survive.

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