Micro Puff
Micro Puff®", "subtitle": "It took us nearly a decade to reimagine insulation—a jacket as impressively light, warm and packable as down, but stays warm even when wet.", "items": [ { "title": "Men's", "list": [ { "pid": "84030", "color": "PBH", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw36dca057/marketing/micropuff/S18_84030_MP0075_final_edit2.png", "titleDesktop": "Men’s Micro Puff® Hoody", "titleMobile": "Men’s", "price": "C$349", "ctaDesktop": "Shop Men's", "ctaMobile": "Shop" }, { "pid": "84065", "color": "DLMB", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwc6a238eb/marketing/micropuff/S18_84065_MP0013_final_edit3.png", "titleDesktop": "Men’s Micro Puff® Jacket", "titleMobile": "Men's", "price": "C$299", "ctaDesktop": "Shop Men's", "ctaMobile": "Shop" }, { "pid": "84075", "color": "VIK", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwc1eb7d5d/marketing/micropuff/S18_84075_MP0070_final_edit3.png", "titleDesktop": "Men's Micro Puff® Vest", "titleMobile": "Men's", "price": "C$239", "ctaDesktop": "Shop Men's", "ctaMobile": "Shop" } ] }, { "title": "Women's", "list": [ { "pid": "84040", "color": "ELWB", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwc7849fd3/marketing/micropuff/S18_84040_MP0019-2-2_final_edit2.png", "titleDesktop": "Women's Micro Puff® Hoody", "titleMobile": "Women's", "price": "C$349", "ctaDesktop": "Shop Women's", "ctaMobile": "Shop" }, { "pid": "84070", "color": "MRC", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw38973b0a/marketing/micropuff/S18_84070_MP0076-final_edit3.png", "titleDesktop": "Women's Micro Puff® Jacket", "titleMobile": "Women's", "price": "C$299", "ctaDesktop": "Shop Women's", "ctaMobile": "Shop" }, { "pid": "84090", "color": "BLK", "image": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw226bdfad/marketing/micropuff/S18_84090_MP0011_final_edit2.png", "titleDesktop": "Women's Micro Puff® Vest", "titleMobile": "Women's", "price": "C$239", "ctaDesktop": "Shop Women's", "ctaMobile": "Shop" } ] } ] } }, "bottom": { "image": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw3abb9ff6/marketing/micropuff/pondella_c_0433.jpg", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw24bb18b5/marketing/micropuff/pondella_c_0433-mobile.jpg" }, "caption": "CHRISTIAN PONDELLA" }, "stills": [ { "title": "Light", "subtitle": "PlumaFill synthetic insulation and a patent-pending construction technique create an ultralight jacket with the best warmth for weight we’ve ever achieved—down or synthetic.", "animation": { "start": { "y": "30vh", "x": "55vw", "opacity": "0", "time": 0 } } }, { "title": "Warm", "subtitle": "Ultralight synthetic insulation stays warm when wet and maintains its heat-trapping loft after continued soaking and abuse.", "animation": { "start": { "y": "30vh", "x": "8vw", "opacity": "0", "time": 5.5 } } }, { "title": "Packable", "subtitle": "The Micro Puff® is incredibly packable. It compresses like down and disappears into your pack, or even into its own pocket.", "animation": { "start": { "y": "30vh", "x": "55vw", "opacity": "0", "time": 10.2 } } } ], "sp18": { "first": { "title": "A Decade of Design", "video": { "youtubeId": "LWF7R2gSckk", "thumbnail": { "desktop": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw6f973784/marketing/micropuff/design-video-thumbnail.jpg", "mobile": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwc68581f3/marketing/micropuff/micropuff-mobile-video-thumb.jpg" }, "playButton": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw0eb6d15d/marketing/micropuff/play-button.svg", "loadButton": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw02d3a879/marketing/micropuff/youtube-loader.svg" } }, "second": { "title": "The Formula", "videos": { "tiles": [ { "youtubeId": "zeovNOr0JJY", "imageSource": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw83e090f3/marketing/micropuff/plumafill-video-thumb-new.jpg", "title": "PlumaFill Insulation" }, { "youtubeId": "eDM0DsUwlzY", "imageSource": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwc2d716ee/marketing/micropuff/sewing-video-thumb-new.jpg", "title": "Sewing Pattern" }, { "youtubeId": "1ltXnLEwjDk", "imageSource": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwafd86fe1/marketing/micropuff/field-video-thumb-new.jpg", "title": "Field Testing" } ], "playButton": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw0eb6d15d/marketing/micropuff/play-button.svg", "loadingButton": "https://www.patagonia.ca/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw02d3a879/marketing/micropuff/youtube-loader.svg" }, "formulas": [ { "size": "lg", "group": 1, "number": "7", "title": "Years of Prototype
Refinement", "position": { "desktop": { "display": true, "left": "-734px", "top": "-312px" }, "mobile": { "display": false } } }, { "size": "md", "group": 2, "number": "10", "title": "Years of
Development", "position": { "desktop": { "display": true, "top": "-250px", "left": "-314px" }, "mobile": { "display": true, "right": "-220px", "bottom": "-310px" } } }, { "size": "sm", "group": 1, "number": "120", "title": "Hours to Make the
First Prototype", "position": { "desktop": { "display": true, "top": "-220px", "left": "-90px" }, "mobile": { "display": true, "top": "-200px", "left": "-200px" } } }, { "size": "mdsm", "group": 2, "number": "93", "title": "Percent of Testers
Originally Thought
it Was Down", "position": { "desktop": { "display": true, "top": "-225px", "right": "-260px" }, "mobile": { "display": true, "bottom": "-165px", "right": "-185px" } } }, { "size": "lg", "group": 1, "number": "4", "title": "Years of
Field Testing", "position": { "desktop": { "display": true, "top": "-300px", "right": "-640px" }, "mobile": { "display": true, "top": "-20px", "left": "-303px" } } }, { "size": "mdsm", "group": 2, "number": "30", "title": "Percent Fewer Pattern Pieces Than
a Normal Insulated Jacket", "position": { "desktop": { "display": true, "bottom": "-240px", "left": "-745px" }, "mobile": { "display": true, "bottom": "-270px", "left": "-255px" } } }, { "size": "md", "group": 1, "number": "21", "title": "Field Testers", "position": { "desktop": { "display": true, "bottom": "-274px", "left": "-230px" }, "mobile": { "display": true, "top": "-113px", "left": "-180px" } } }, { "size": "sm", "group": 2, "number": "830", "title": "Hours Spent Refining
Materials", "position": { "desktop": { "display": true, "bottom": "-366px", "right": "-275px" }, "mobile": { "display": false } } }, { "size": "lg", "group": 1, "number": "3", "title": "Names Before
Micro Puff", "position": { "desktop": { "display": true, "bottom": "-385px", "right": "-715px" }, "mobile": { "display": false } } }, { "size": "lg", "group": 2, "number": "4", "title": "Time Zones", "position": { "desktop": { "display": true, "bottom": "-384px", "left": "-480px" }, "mobile": { "display": false } } }, { "size": "mdsm", "group": 1, "number": "52", "title": "Degrees: Steepest Couloir
Dropped During Testing", "position": { "desktop": { "display": true, "bottom": "-277px", "left": "130px" }, "mobile": { "display": false } } }, { "size": "md", "group": 2, "number": "10", "title": "Labs, Factories
and Mills", "position": { "desktop": { "display": true, "bottom": "-405px", "right": "-50px" }, "mobile": { "display": true, "top": "-225px", "right": "-185px" } } }, { "size": "sm", "group": 1, "number": "288", "title": "Total Hours in
Killer Wash", "position": { "desktop": { "display": true, "bottom": "-80px", "right": "580px" }, "mobile": { "display": true, "top": "-40px", "right": "-170px" } } } ] } } }