Behind the Scenes Filming “What’s Organic About Organic?”

Two Patagonia employees from our Upper West Side store, Eric Taber and Emily Triantaphyllis, are involved in the creation of a new independent film called What’s Organic About Organic? The film — a character-based mosaic that delves into the debates that arise when a grassroots agricultural movement evolves into a booming international market — has been shot but the post-production is on hold until the team can raise a few more bucks.

The filmmakers recently received a grant from the Farmers Advocating for Organics (FAFO) fund, and part of that grant is a matching funds component. If you believe in spreading the good word about organic farming please consider making a donation to this project. In Emily’s words, "Here’s a great chance to contribute to a film that will begin the dialogue necessary to really evaluate what sustainable agriculture is and how it can benefit our health AND our environment."

Have a look at the trailer then visit What’s Organic About Organic? for more details. The deadline for matching funds from FAFO is August 1, 2008; donations are tax deductible.