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Read Our Work in Progress Report

Read Our Work in Progress Report

Our 2025 Work in Progress Report dives into all the new, fun and kinda weird ways we’re trying to lighten our load on Earth, our only shareholder.

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Earth Is Now Our Only Shareholder

Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

The Usual x Patagonia

Patagonia Surf Europe  /  Apr 11, 2013  /  Activism, Planet, Sports, Surfing

The_Usual_X_Patagonia

The Usual magazine teamed up with Patagonia’s NYC surf crew to put together this unique edition. Check it out.

“On the following pages, we start on the Bowery, where
our favorite company Patagonia will take over the old CBGB gallery to
open their first East Coast surf store in early 2013. Just like CBGB’s
nurtured New York’s alternative music culture, Patagonia’s shop will be a
hub for surfers — the misfits of the global brand.”

Hit the jump to read the full digital edition of the magazine.

Patagonia Surf Bowery will be opening soon. Keep up with their progress on Facebook and Instagram.

Magazine: The Usual X Patagonia by theusualmontauk on Issuu.

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