Surf Imagery at the Cardiff Store

Surf stoke is such a positive feeling. It enriches our lives and makes us better people. Surf art has a way of rekindling the stoke when we’re not in the water — it transports us back to the ocean in our minds and hearts.

The crew at Patagonia’s Cardiff surf shop have just such a display in their front window right now. Local surf photographer Maggie Marsek is plugged-in to the glide-inspired surf scene of San Diego’s North County and she captures its essence in her photos. In other words, she brings the stoke. Stop by the store or visit Maggie’s site to see her work up close.

Another person who knows a thing or two about capturing surfing on film is Chris Malloy. The Cardiff store will be screening Chris’ new film, One Track Mind, on Sept. 27 at 7:30 and 8:45 PM. The movie will be shown outdoors, under the stars and admission is free (first come, first served). Call the store for details or visit Woodshed Films for more screening dates.

Hit the jump to watch the trailer for One Track Mind, and read about a few more events at the Cardiff store in September.

[Photos: (left) Jon Peck and Carolina Roder, from Patagonia Cardiff, help Maggie choose photos for the store display. (right) Maggie with the final selections. Photos by Rob Rhyne. With thanks to 70percent.org.]